How to make your new book headline news

By Nicky Harman, published

Jonathan Franzen's book Freedom suffers UK recall: More than 8,000 copies of the American author's latest opus have been recalled due to hundreds of typesetting errors. This has been headline news in the UK for the past two days. That's unheard-of for any novel except perhaps Harry Potter. Now how about this for a great way to launch one of those translations some of us are busy working on: ooops, it comes out only half-translated, or with an eye-catching English cover and all in Chinese inside?! OK, I was just joking. But then again........


# 1.   

Ouch! 80,000 copies? It's totally nerve-breaking to make sure there're no mistakes before new books come out. Cannot imagine the reaction inside the publishing house.

Joy Ma, October 9, 2010, 7:45a.m.

# 2.   

Somebody probaly has to pay for that.

Michael Qin, June 11, 2011, 3:06p.m.


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