Want good books? Reward the writers, says head of China’s biggest online publisher
At China Reading, about 70 per cent of our revenue is from e-reading via mobile apps and websites. The company owns nine e-reading platforms with a combined 600 million registered readers. They pay for VIP chapters after reading some parts free of charge. We share the income with authors. We had 4 million contract authors last year and more than 10,000 writers are joining the ranks annually. We pay around 80 million yuan (HK$90 million) a month in copyright fees to the authors. Popular writers could earn as much as 500,000 yuan a month.