China's Online Reading Craze Is So Big It's Challenging Amazon's Kindle
The interactive experience of China Literature is another main differentiator – most of its content is serialized, which means writers will often publish work chapter by chapter, sometimes altering plot lines based on suggestions from users. And it’s the discussion forum, which sits alongside the main story, that Pan enjoys most. She remembers a time when many fellow readers wanted two main characters in a novel to become romantically involved. Eventually the author wrote this into the plot. "Serialized works banish the sense of loneliness," Pan said. "When reading on Kindle, you are facing a single terminal; when reading Chinese online novels, you are engaging with a community."