Publishing is no easy matter in China. Foreign companies can only put out books in partnership with official publishers. Penguin China has now published more than 200 such titles in English and Chinese.

It can also be a lonely affair. There are no trade organisations to recognise foreign businesses and offer prizes. Penguin was therefore proud to be awarded the 2010 Continued Commitment Award in the annual Cathay Pacific China Business Awards. Jo Lusby, managing director of Penguin China, says: “To have this independent recognition of our work in this challenging market meant a great deal.”

attached to: Penguin