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Du Fu, the eighth-century Chinese poet now lauded as one of the greatest wordsmiths who ever lived, resided in a humble thatched hut in Chengdu at the peak of his literary life. He wrote lyrically about cooking cold noodles garnished with the leaves of the scholartree, but he never had a fried chicken sandwich or a Pepsi. Yet at a KFC in the heart of Chengdu, a holographic pyramid beams 3-D images of his hut in spring, summer, winter, and fall.


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