Parody of famous poet is a PR stunt

http://www.china.org.cn/arts/2012-04/01/content_25045742.htm

The famous poet being... Du Fu.

Comments

# 1.   

PR marketer pulls PR stunt by claiming responsibility for parody of famous poet.

I'd rather believe that it's an internal campaign by Sina. That link contains an interesting description of the elements of a successful microblog meme -- low threshold to entry, room for creativity, and careful custodial work.

jdmartinsen, April 2, 2012, 1:38p.m.

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