The problem, from what I could tell, was that publishers didn’t seem to know what American readers wanted. After the opening ceremony, the two Chinese officials, Wu and Cui, gave deputy U.S. Trade Representative Robert Holleyman a tour of the pavilion, showing him around the display shelves while a gaggle of Chinese media trailed behind. They paused to point out such books as Xi’s autobiography (largely a collection of speeches), an academic work called “Why and How the CPC Works in China,” and another book, titled “Confessions of Japanese War Criminals for Carrying Out Aggressions Against China.” The American nodded politely. If anyone present saw a connection between the overtly propagandistic nature of the books being promoted and disappointing sales outside the mainland, they didn’t let on, but the tour did seem to suggest that suppressing independent voices wasn’t just bad for writers, but bad for business.