Three state-level visits in last twelve months have created an atmosphere of positive enterprise. ... But is the Indian publishing industry paying heed? If the participation in national book fairs an indication, no: the sole Chinese presence at the 2015 New Delhi book fair was one Bob Song, president of Royal Collins, China. Meanwhile, the Beijing International Book Fair saw an average of only 3-5 Indian publishers in each of the last five years. Where is the trade happening, if at all?